Strategically disseminating key ideas, opportunities, and achievements of a Water Fund via effective Communications and Marketing Strategies is critical for attracting investors to the Fund, as well as sustaining existing engagements with key stakeholders.

Why is this necessary?

To lead ongoing communication and engagement of stakeholders that is necessary to create a shared vision of water security priorities and to generate collective and coordinated action to address these concerns. This area is necessary for the Water Fund to achieve its targets and goals and is closely linked to the water security challenges and associated interventions after initial support is obtained.  This work results in behavior changes, namely further support for the Water Fund’s plans and projects.

Communications and marketing within the 5 phases of the Water Fund Project Cycle:

Phase 1: Feasibility

The Feasibility Phase includes two 'checks' to test if a Water Fund is the right water security tool. First, a test of 'eligibility' is completed by quickly determining if there are water security challenges and a potential for a Water Fund to help. If yes, feasibility is then explored further by developing a deeper understanding of the situation and generally how a Water Fund could positively contribute to water security within the defined area.

Related Steps

Phase 2: Design

The Design Phase is undertaken to develop the best solutions for the identified water security issues and to choose the appropriate water fund configuration which accounts for key technical issues, financial considerations, governance dimensions and strives for maximum impact.

Related Steps

Phase 3: Creation

The Creation Phase is undertaken to formalize and publicly launch the water fund.

Related Steps

Phase 4: Operation

The Operation Phase is undertaken to establish stability by developing and implementing a comprehensive work plan, which guides systematic execution of activities, measurement and evaluation, and communication of progress towards the goals of the water fund. These activities should be continuously improved through adaptive management, refinements, and innovation.

Related Steps

Phase 5: Maturity

The Maturity Phase is a determination that assures the long-term viability of the water fund to create significant and lasting impact that positively contributes to water security.