Feasibility Phase: Communications
Key actions:
(1) develop a compelling 'elevator pitch' and initial outreach plan for a Water Fund.
(2) prepare reports and identify which stakeholders should receive copies.
What makes a COMPELLING pitch for a Water Fund? It should describe:
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What problem is being addressed?
A compelling pitch will communicate key ideas about the key problem(s) that are affecting water security and biodiversity in the project area. For instance, the Rio Grande Water Fund emphasized the following problem statement during feasibility: "Our water sources are vulnerable to wildfire and the pace and scale of protection efforts are insufficient".
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What solutions might be implemented?
A compelling pitch will communicate key ideas about the solution(s) the Water Fund can support to help address the stated problem(s). For instance, the Rio Grande Water Fund emphasized the following solution during feasibility: "Create a public-private partnership to engage downstream water users in protecting critical upstream water sources."
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How can key stakeholder's goals be achieved?
A compelling pitch will communicate key ideas about how key stakeholder's goals can be achieved through the implementation of a Water Fund. For instance, the Rio Grande Water Fund emphasized the following goal statement during feasibility: "Restore 600,000 acres of at-risk forests over 20 years."
Key Questions
- What is our 30-second long pitch for our Water Fund? How might we adapt our elevator pitch/speech to different audiences? What visual aids might we create to support our words?
- With whom do we need to share the results of the Feasibility Phase? (reports)
Video
How was the Rio Grande Water Fund pitched in the Feasibility Phase?
Watch this 52 second video for an example of how to concisely communicate problems and solutions.
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