Messaging

Ensuring there is consensus among team members regarding the key points that will be communicated to internal and external audiences is particularly important to the development of a successful Communications Strategy. The documents below provide useful references for how to frame the messaging for a given Water Fund in a concise and structured manner.

Investor Benefits: Communication Tool

Investors will be interested in exploring a range of communications-related opportunities that can be pursued to recognize their participation in a Water Fund. For instance, a given investor may seek to have their logo on public materials associated with the fund, to participate in public events, to collaborate in social media-related engagement, or have their company, organization, or foundation highlighted in newsletters and annual publications.

The range of opportunities available to investors will likely depend on the overall level of investment (i.e. commitments made in terms of funding, resources, etc.) and resources available to the water fund to fulfill the communications interests of investors.