Phase 2
Step 2.04.03 , Supporting Interventions
The purpose of supporting interventions is to: 1) establish engagement plans per stakeholder category and high-level protocols for communications, 2) create a plan to secure resources (i.e., fundraising/financing), and 3) to develop a 5-year roadmap to track milestone progress toward the Water Fund goals.
Key Ideas
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Objectives
- Understand the critical nature of ongoing stakeholder engagement
- Categorize stakeholders
- Understand stakeholder support required and/or associated considerations in relation to the Water Funds areas of action
- Form broad communication plans and tactics
- Identify sources of funding
- Prioritize pursuit of funds from donors and investors
- Determine milestones for tracking progress a 5-year period towards achievement of the Water Fund’s goals
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Deliverables
- Engagement concepts for targeted stakeholder groups
- Fundraising targets
- 5-year Roadmap for Water Fund: with milestones to monitor progress towards goals
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Skills and Capabilities Required
Water Fund Director and Board, Communications/Public Relations and marketing expertise, and Financial specialist, Operations expertise.
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Process
1. Develop Stakeholder Engagement and Communications Strategy
2. Identify Finance needs (e.g. Business Cases, Long-Term Finance Strategy)
3. Develop Fundraising Strategy
4. Develop roadmap